Regular communication with supporters who have backed your campaign helps to build trust and keep people engaged. It can also be a way to crowdsource ideas and make new appeals for your campaign. There are many ways you can communicate with your backers:
- Spacehive Update Tool; sends an email to your crowd and posts an update on the project page. Try to send an update every week or two with an image and maybe some social media post templates for them to copy, paste, and post. We strongly recommend regular use of the Update Tool. In addition to the positive impact of communication with your backers, your project page will look more interesting to new prospective backers as every update appears on the right hand side in your ‘journey’.
- Social media (Facebook, Twitter, Instagram, Pinterest, etc.); use post scheduling tools Buffer/Hootsuite to ensure a steady stream of posts, and Canva to make interesting accompanying graphics. Consider posting short 10-sec videos of your backers explaining why they’re supporting the project.
- Newsletters; use your own mailing lists to promote your campaign far and wide! Know someone who runs a local newsletter? Ask them if they would be willing to include news about your project in their next mailout, and be prepared to send them a short piece of text and an image with a link to your Spacehive page.
- Events; re-spark your audience’s excitement with wine and pizza at a 50% event. Getting everyone together in one room is very powerful and will catalyse another wave of pledges. It’s also an opportunity to invite along prospective backers, including local businesses who may feel more confident about the project when they meet you and your backers in the flesh.
- Leaflets and posters; bright and colourful, help them to imagine what they’ll get if the campaign succeeds. Don’t forget to use your project link/URL!