Timing it right
As you’re adding value to the neighbourhood, local businesses will be keen to put their name to the cause. However, approaching them at the right time is essential to making sure that your efforts aren’t in vain! Businesses will only wish to back projects that already have a significant amount of backers, so make sure not to approach them prematurely. When the time is right, pop in and ask for a chat with the store manager ‘to hear their thoughts on a local community project you’re running’. If they’re not in, arrange a time to come back, or if that’s not possible ask for an email address/phone number.
When you meet them for the first time, make sure to take a carefully put together info pack.
Also, make sure to familiarise yourself with the the potential reasons that the local businesses you’re approaching would be interested in supporting you. Check out what these businesses said to get a better idea:
- Local estate agents, Keatons, who backed the Wanstead Playground project, said “there were many reasons we chose to back their project, to mention a few we were helping provide a fun play area for local children whilst also increasing the value of the neighbourhood where we sell and let property. We pledged some funds but we also provided some signs to help spread the word of their campaign.”
- Little Bird Gin backed the Peckham Coal Line project because they’ve “lived in and worked in Peckham for over a decade and are always delighted to do [their] bit to help the neighbourhood and build the community.”