To get the project page and campaign up and running you just need an image for your project, not a video. A video can be added to your project at any point during the set up or running of your campaign.
If you haven’t already got a video, you should think about creating one as a video is by far the best way to get a feel for the emotions, motivations, and character of a project. Crowdfunding projects that have videos are generally 20-30% more likely to succeed than those without.
Some videos are professionally made, but most videos are just someone telling their story straight into the camera. You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.
No matter how creative or rough-and-ready your video, make sure you:
- Tell us who you are.
- Tell us the story behind your project. Where’d you get the idea? What stage is it at? How are you feeling about it?
- Talk about the benefits your project will bring.
- Clearly and openly ask for people’s support, explaining what the funding is for.
- Explain that if you don’t reach your goal, you’ll get nothing, and everyone will be sad.
- Thank everyone!
Finally, make sure your video is 100MB or less, formatted in MP4.
Top tip: If you’re shooting your video on your mobile phone, hold it horizontally so you get a nice wide shape instead of a tall skinny one.
Head to the Save Madeira Terrace project page to check out the amazing video they used for their campaign.