Do I need a video?

To get the project page and campaign up and running you just need an image for your project, not a video. A video can be added to your project at any point during the set up or running of your campaign.

If you haven’t already got a video, you should think about creating one as a video is by far the best way to get a feel for the emotions, motivations, and character of a project. Crowdfunding projects that have videos are generally 20-30% more likely to succeed than those without.

Some videos are professionally made, but most videos are just someone telling their story straight into the camera. You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.

No matter how creative or rough-and-ready your video, make sure you:

  • Tell us who you are.
  • Tell us the story behind your project. Where’d you get the idea? What stage is it at? How are you feeling about it?
  • Talk about the benefits your project will bring.
  • Clearly and openly ask for people’s support, explaining what the funding is for.
  • Explain that if you don’t reach your goal, you’ll get nothing, and everyone will be sad.
  • Thank everyone!

Finally, make sure your video is 100MB or less, formatted in MP4.

Top tip: If you’re shooting your video on your mobile phone, hold it horizontally so you get a nice wide shape instead of a tall skinny one.

Head to the Save Madeira Terrace project page to check out the amazing video they used for their campaign.

By |2018-11-21T10:05:55+00:00June 2nd, 2016|

About the Author:

From teaching in the Tanzanian mountains to the digital universe of Spacehive, Aaron has stopped off in a few places along the way. After receiving an MA in Publishing from Oxford Brookes University, she worked for big internationals including Oxford University Press and the International Labour Organization, small but interesting types including Pambazuka Press and Internet Retailing Magazine before heading up the award-winning eSeller.net. Looking for her next big adventure she joined Spacehive as their Content Marketing Manager. Here she works the words whether describing the awesome potential of a civic crowdfunded future or outlining the many dazzling features of our grant-making software. She gets to meet the project creators and share their stories as well as working with our partners to ensure they have the material they need to make impact. Outside of work she mentors with The Girls’ Network, solves mysteries and once made jam from the blackberries in her garden of which she is inordinately proud.