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Spacehive Basics

Spacehive 101

Overfunding is a feature that allows you to continue collecting pledges if you hit your funding target before your campaign period ends. Projects that overfund can continue fundraising for an extra month beyond their original campaign end date.

There is no limit to how much extra money you can raise when you are overfunding – but you have to explain how you will use it. You can stop overfunding and end your campaign whenever you want.

Overfunding can be useful if you have a core project that you need to raise money for but can also see ways to add to it, if your campaign proves popular.


Great, how do I do this?

You can enable overfunding within the costs section of your project dashboard. We’ll ask you to list the things that you’d spend the extra money on. This will be displayed on your project page.

You can only enable overfunding before your project is verified.


What sort of costs should I overfund for?

Overfunding should be used to raise funds for added extras – things that would make your project even better, rather than things that are essential to getting the core project delivered.

If you do decide to use overfunding, be careful not to mislead your backers by telling them that your core project includes things you can only deliver if you overfund.

When logged in to your Spacehive account, click on your name in the top right of the screen from where a drop down menu will appear. Select ‘Notifications’.

In here you can choose to opt in/out of the weekly Spacehive newsletter.

My Account

You can also set up notification emails to let you know when a certain type of project or a project in a certain location has been published.

In this tab you can also follow/unfollow projects or Movements that you’ve backed or liked by simply checking/unchecking the tick box.

Spacehive is a crowdfunding platform designed for projects that enhance our shared civic life, be that sprucing up a local park, holding a community event, or repurposing a disused building.

We aim to revolutionise the way communities grow, making it easy for locals to choose the changes they feel their community needs, and back their idea up by collecting funds not only from neighbours but also from local business, councils, and grant bodies.

Our verification system and grant app makes Spacehive projects appealing to big backers, so make sure to check for pots you might be eligible for – we’ll match you up with them automatically, no laborious grant forms needed!

You can use Spacehive either as a Project Creator, a local backer, a business backer, or as a grant body/council backer.

It’s a fast and fun way to transform where you live: just find a project you love using our map tool or find a Hive in your area and pledge a contribution. Payments are only charged if projects hit their funding targets, so you only pay if the project goes ahead!

Who’s behind Spacehive

We are an independent company that launched in 2012, composed of 15 people, and based in London. We love what we do and who we do it with. If you like what Spacehive is about say hello, check us out on Facebook or Twitter or check out our job listings!

Spacehive fees

Spacehive charges a 5% fee on funds raised if, and only if, you hit your target. The 5% fee pays for the development and maintenance of our technology platform, the process of verifying projects, and the support that we provide.

This is 5% of your total project costs and is automatically added onto your campaign total. So if a project needs £100 in total it will have to raise £105.

Spacehive’s 5% platform fee continues to apply to funds raising during overfunding

Transaction fees

There are also transaction fees; PayPal at 3.4% + 20p per pledge and GoCardless at 0.5%. These are estimated at the beginning of your campaign and are automatically added onto your total project costs. Because these are estimations you might notice your campaign target fluctuating depending on the payment methods used by backers and the pledge sizes. Generally the transaction fees are overestimated so you’ll probably see your target decreasing, especially if you get a big pledge or if you mostly receive GoCardless pledges.

£100 (project costs) + £5 (Spacehive fees) + £~2 (transaction fees) = £107 (total amount to raise)

Spacehive and transaction fees are shown in the Costs tab of project pages.



If you want to change the name on your account please email support@spacehive.com

Email address

You can change your email address in your Settings > Your Account.


You can change your password in your Settings > Your Account.


You can edit your biography by going to your Profile from the drop down menu in the top right of your screen.

Profile Image

You can edit profile image by going to your Profile from the drop down menu in the top right of your screen, then clicking on the circle photo space.

My Account (1)

Spacehive operates with an allornothing model, which means that if you don’t hit your target, none of the pledges are collected. This can seem daunting at first however it has many benefits.

  • It helps you raise more money than possible with a keep-it-all model due to the sense of urgency it creates.
  • It’s less risk for everyone. If you need £5,000, it’s not much good having £1,000 and crowd of people expecting you to complete a £5,000 project.
  • It’s easier to make backers part with their money. They will only be charged if you hit your target and deliver some community transformation.
  • It works. 53% of Spacehive projects are successful, which is much higher than the crowdfunding industry standard.





If you’re an individual, community group, school, company, or council, you can create a project on Spacehive, as long as the project idea itself is eligible. You can check our eligibility criteria here.

In most cases, the majority of funding initially comes from the supporters and friends of each project. If they like it, they’ll spread the word to their friends and networks, and so on. Press, blogs, Twitter and Facebook itself are big sources of pledges.

Spacehive’s organic network of backers is relatively small and it requires that the project promoter put in the effort to get the ball rolling by asking friends and family to pledge. This is because our platform is designed for civic projects which often predominantly benefit those in a given locality. However we partner with many grant bodies, businesses and councils that may have a pledge for you. Apply for these funds in your Project Dashboard > Grants.


Spacehive is open to anyone looking to create something amazing within their community but we do have a few guidelines all project makers must follow.

Number 1. Everything on Spacehive must be a project.

A project is something with a clear end, like building a playground, planting a tree, or putting on a festival. A project will eventually be completed, and something tangible will be produced as a result. Success.

Number 2. Projects must be civic.

Projects must have a civic value, meaning the benefit should be felt in the places we share, rather than our private homes and offices. Projects can be permanent (like a new playground) or temporary (like an event) and they can include revenue as well as capital costs.

Number 3. It doesn’t matter who you are.

Creating projects is open to any organisation or person over the age of 18 and based in the UK. If you’re an organisation it doesn’t matter what your legal structure is – for example whether you’re a charity or a for-profit business. Everybody is welcome to get involved.

Are those the only guidelines?

Those are the main three, but below is a list of specific uses of Spacehive that are not allowed.

What is not allowed?

  • Spacehive cannot be used to raise money for causes, whether it’s a charity run for Oxfam or a fundraiser for the work of a local conservation group. Other sites will be better suited to fundraising for these causes.
  • Projects cannot offer equity or financial incentives (share of profits, ownership, the repayment of loans or cash-value equivalents). It’s not all about the money, Jessie J.
  • No offensive projects (e.g. murals with racist content) or projects that promote political or religious ideologies. And keep it clean folks. You know who you are.
  • Projects cannot offer rewards that offer entry to raffles, lotteries, or participation in gambling. That includes Vegas style blackjack to the Village tombola.
  • No projects outside the UK. Yet. Watch this space for plans for world domination.

Spacehive is all about transforming spaces and places!

  • Projects cannot be solely to fund courses, classes, or ongoing work.
  • Projects cannot be solely for charitable fundraising.
  • Projects must be in the U.K.
  • Projects can be led by any type of organisation or individual.

A project on Spacehive must clearly show how it could impact a public space for the benefit of the community. This can be something that directly improves an area, such as painting a street mural or repurposing a disused building,  something that can lead onto neighbourhood improvement, such as a feasibility study or planning consultation, or something temporary that brings people together such as organising a festival or event. The project can be either permanent or temporary, and funding can be sought for both revenue and capital costs.

Spacehive projects happen in shared spaces, which can be owned and managed either privately or publicly, but for the purpose of the project must be open and accessible to the community, and anyone else who wants to see it be used, or use it themselves.


Still unsure if your idea is one for Spacehive?

If you can answer yes to these questions then your idea is probably eligible for Spacehive.

  • Does my idea transform a shared, or publicly accessible space in the UK, either temporarily or permanently?
  • Am I crowdfunding for a project with a clear deliverable for my backers, as opposed to funding running costs of an organisation?
  • Would my project help to enhance our shared lives and bring communities together?

Upload the basic shell of your idea and send us a link – we’ll check it and offer advice on how best to proceed.

For project creators

Getting ready to crowdfund

On Spacehive, backers cannot automatically claim Gift Aid on their pledge.

However, if you are a registered charity or CASC, Spacehive, upon your request, can set up an automatic email to backers, asking if they’d like to claim Gift Aid on their pledge, and if so, requesting they reply with their details (name and address)These details are needed to verify the backer as a current UK tax payer.

You will then need to collate their details using the spreadsheet template and make your claim online.

Because donations on Spacehive are conditional (only taken from backers if the project reaches its target) you cannot make the claim until the project has hit its crowdfunding target, meaning Gift Aid donations you collect will not count towards your crowdfunding target. Claims made via Charities Online are normally paid within 20 working days of HMRC receiving the claim. When the money arrives, feel free to use these donations to make your project even better!

Please email support@spacehive.com if you’d like the automatic Gift Aid emails set up for your project.

Spacehive uses external payment providers to accept and collect pledges to each project, PayPal and GoCardless. You can set up and add either account to start fundraising, but the accounts must be verified by the end of your campaign in order for you to receive the pledges. PayPal/GoCardless ask that you verify your payment accounts to comply with anti-money laundering laws.

Verifying your PayPal account

To start the verification process log in to PayPal and click the ‘Add bank account’ option in the dashboard. PayPal will then make a deposit of £0.01 into the designated bank account with a 4 digit confirmation code in the reference. Check the bank statement online for the transaction, enter this code when prompted in the same ‘Add bank account’ section, and the account should be enabled to accept payments.

For a business account the email address on the account may also need to be verified. To do this log in to the profile section of PayPal where there should be an email address on the right hand side. Click update email and enter an address, then check your inbox for a verification email from PayPal.

Once this is complete and the bank account has been verified, your account should be ready to accept payments.


Verifying your GoCardless account

Log in to GoCardless via their website.
Once logged in, click on ‘Settings’ in the top right corner. Click on ‘Company Info’. You should see a list of criteria, some might have green ticks by them.
To verify your GoCardless account click on ‘Company Details’ and fill in all the required fields.

Once your account is successfully verified a green tick will appear by ‘Company Details’.

If you need any help verifying your account then get in touch with GoCardless.

Before a project can start crowdfunding it must be verified by Locality. This involves inspecting the project to make sure it’s viable and trustworthy.

What do I need in order to get verified?

The verification process takes on average 2-5 days. It is quicker the more prepared the project creator is for Locality’s questions, which depending on the nature of your project are likely to pertain to the following things. Have these to hand to insure a speedy verification.

  • Proof of permission (e.g. event license, council agreement, landowner consent)
  • Evidence of costs (e.g. building work quotations, links to online shop listings, proof of in-kind/offline funds)
  • Possible insurances, policies, or qualifications (e.g. safeguarding policy, certifications)

Getting verified

Before you can submit your project for verification you must fill in all the Project Details in your project Dashboard. You’ll know when you’ve filled in all required fields because a button will appear asking you to submit for verification.

After submitting the project for verification you will not be able to edit your project page, except from your ‘Video and Images’. Locality will email you within 48 hours.

If Locality are unsatisfied with the project proposal they’ll give some feedback then send your project back a step so you can make some edits and hopefully rework your proposal until it’s ready for verification again.

Once you’ve been verified you need to set your campaign end date. Check out these tips on how long to run your campaign for.

Why verify projects?

Spacehive does not guarantee projects but, to help reduce risk, all projects are verified to try and establish if they are viable before they start funding. Verifying projects helps to protect potential funders, makes it more likely projects will succeed, and maintains confidence in the system.

Preparing for and running a Spacehive campaign is hard work and great fun in equal measure. If you prepare well, you’ll boost your chances of having a successful and exciting campaign.

Research your budget

How much money do you need? Are you raising the full budget or a portion of it? Do you have a suitable contingency? Avoid later headaches by doing your research, and be as transparent as you can. Supporters will appreciate it.

Consider your networks

Spacehive is not a magical source of money. Funding comes from a variety of sources — your friends and colleagues, your broader social or business networks, and, if your project does well, strangers from the broader Spacehive community and even broader world wide web. It’s up to you to build that momentum for your project – it won’t happen automatically.

Choose your goal

Once you’ve researched your budget and considered your reach, you’re ready to set your funding goal. Because funding is all-or-nothing, you’ll only collect what you raise if you hit your target – so make sure it feels realistic. Think about out how much money you need to complete your project as promised (while considering how much funding you think you can realistically generate), and select an amount close to that.

Set your project deadline

Funding can last anywhere from one to 365 days, however a longer duration is not necessarily better. Short projects that prepare well for their campaign, and push hard during it, tend to do better because they create a sense of excitement and urgency. Longer projects tend to encourage procrastination and lose momentum.

Take your time to build your project page! The most successful projects generally take a good couple of weeks to make their project look as engaging as possible before launching. A thoughtful and methodical approach can pay off.

Choose a snappy project title

Your Spacehive project title should be simple, specific, and memorable, and it should include the title of the civic project you’re raising funds for. Imagine your title as a distinct identity that will set it apart (“Let’s create a garden” isn’t as memorable or searchable as “Stoke’s Croft Exotic Flower Garden”).

Choose an eye-catching image

Your project image is how you will be represented on Spacehive and the rest of the web. Pick something that accurately reflects your project, as well as looking exciting so that people click on it!

Select a high-resolution bright and colourful image. You can use basic photo editing softwares to brighten up the light and increase the colour saturation.

The minimum size of the image is 460 x 309px. Choose a landscape picture, if possible. If you upload a portrait image, the system will automatically display only a section of the image. To see the full size of it, you need to click on it.

Please note that the image name has to contain the file extension – e.g. .jpeg, .jpg, .png etc.- otherwise the system will not recognise the format.

Make a video

Create a short video that explains what you’ll do with people’s money and gets across your passion for the project. It doesn’t have to be Hollywood, it just has to sell what’s great about your project to a stranger.

Write an intro that captures it

Your short intro appears when people are searching for projects on Spacehive and in posts about it shared on social media. It’s the best place to quickly communicate to your audience what your project is about.

Stay focused and be clear on what your project aims to accomplish. If you had to describe your project in one tweet, how would you do it?

Write your public profile

Your public profile is a great opportunity to share more about you. Why did you take on this project? What prior work can you share via links? This is key to earning the trust of potential funders.

Get feedback

Get feedback on your project page from friends, colleagues and strangers as you develop it. If they don’t get what it’s all about quickly, and get excited, you probably haven’t got it quite right yet!

Park and Slide

In the Project Delivery Manager tab of Project Details in your project Dashboard you can link your payment details. Spacehive use external payment platforms PayPal and GoCardless.

Your payment details cannot be edited after having submitted the project for verification.

Fundraising can commence without having verified your payment accounts, but Spacehive cannot transfer you any funds until this has been done. Learn how to verify your PayPal or GoCardless account.

If you originally only add one payment method, for example GoCardless, then you can go into your Spacehive Settings and add the other payment method at any time before your Spacehive campaign ends.


Before a project can start fundraising, the Project Delivery Manager must link at least one, but ideally two, payment accounts to your project page. These are PayPal and GoCardless. You can add them in the Project Delivery Manager tab of Project Details in your project Dashboard. You can also add them in your Spacehive Settings if you’ve already starting crowdfunding, meaning your project details are locked.

Setting up an account with PayPal allows your Funders to pay from their PayPal account as well as by credit or debit card from anywhere in the world. Having a GoCardless account means Funders can pay directly from their bank account by Online Direct Debit from the UK only.

  • A PayPal account can be created by clicking here.
  • A GoCardless account can be created by clicking here.

The table below summarises the key features of each payment option:

Transaction fee3.4%0.5%
Payment types supportedPayPal account, credit & debit cardsOnline Direct Debit
Maximum pledge size£1,250£10,000
Payments can be made fromAnywhere in the worldUK-only
Funds deposited inYour PayPal accountYour bank account

For more information on the fees, click here.

Spacehive projects can run for anytime up to 365 days, but we recommend keeping to the guidelines below. Please note, your fundraising campaign period cannot be changed once your project is live.

  • Up to £5000 = four weeks
  • Up to £15,000 = eight weeks
  • Up to £50,000 = twelve weeks
  • Up to £1,000,000 = six months

Shorter projects set a tone of confidence, excitement and urgency, which helps to motivate people to get behind you. It can be hard to maintain interest and momentum over long drawn-out campaigns. Short campaigns do require a great deal of pre-planning, including things like warming up your backers and drawing up a campaign timeline. The more work you put in beforehand, the easier time you’ll have throughout the campaign!

When choosing your campaign launch date, please take into consideration that verification typically takes 1-7 days depending on the complexity of the project. To speed up the verification process, make sure to have proof of quotations and permissions ready to present if need be.

Similarly, if you need the funds by a certain date, please bear in mind that it can take up to two weeks for the funds to come through after hitting your target. Unverified PayPal and GoCardless accounts are the main cause for delays, so please make sure your payment accounts are verified by the time you hit your target.


As soon as you reach your fundraising target your campaign will end, and backers can no longer pledge to the project. However, if the final pledge is larger than the amount left to raise then these extra funds will be accepted.

Sayes Court The Future of the Garden

As opposed to receiving a gadget in the post like some other crowdfunding platforms, the greatest Spacehive reward is the civic transformation itself, be that your park’s brand new makeover or the vibrant art mural you now walk past everyday.

Having said this, it is sometimes helpful to give people an additional incentive to support your project. In the ‘Anything else’ section of your project page feel free to list some rewards; see examples below.

  • £25 pledges will receive a free piece of pizza at our launch party
  • £100 pledges will have their name engraved on the statue plaque
  • £500 pledges will be offered a free workshop for up to five people

If you choose to offer rewards it is your responsibility to deliver these if you hit your target, so make sure you have the resources and capacity before starting your campaign!


After checking your idea is eligible for Spacehive, create a Spacehive account and upload the basic shell of your idea. It’s a good idea to share your project with the community whilst still in pre-fundraising ‘Idea Stage’. See how many likes and comments you attract and consider adapting the project in accordance with the feedback you receive. Bear in mind that if there isn’t much interest in the idea you may struggle getting them to pledge so think of ways to make the idea more exciting and appealing to a wider audience. If you’d like any tips on how to get the most out of your Spacehive project page, feel free to email us at support@spacehive.com.

You then need to go back to your Dashboard to fill in all remaining Project Details, including costs, permissions, payment details, and ideally a video! You’ll then be able to submit the project for verification. Following correspondence with Locality, our verifiers, you’ll be asked to set your campaign dates and start fundraising!

Make sure to check out our crowdfunding guides well in advance of launching for some tips on planning your crowdfunding campaign.

Spacehive Create a new project

We call the person that creates a page for their idea on Spacehive a Project Creator (PC).

The person that takes legal responsibility for receiving the funds and actually delivering the project is called the Project Delivery Manager (PDM).

The PC and PDM can be the same entity, however sometimes a separate PDM comes on board to help deliver a project. If you decide to appoint someone else to be the PDM, you can do this in the Project Delivery Manager tab of your project Dashboard.

Form a winning campaign team

Crowdfunding can be hard work… We recommend forming a team of 3-6 people to help plan and run the campaign to give you the best possible chances of being successful. Aim to have a good mix of skills in the team, and delegate tasks according. For example, it’s a good idea to have someone responsible for social media, another for attracting business pledges, and another for offline flyering and events.

Apply for volunteers

You can apply for additional help from volunteers in the Tools tab of your project Dashboard. Do It (UK wide) and Team London have a huge bank of passionate people on hand to help you out, perhaps as stewards at your community festival or with social media help throughout your campaign.

Project creators use Spacehive to visually demonstrate the collection of community support for their idea. This is an amazing tool for businesses as they can see clearly which projects have the most community buy-in and where they can make the most impact.

Local estate agents, Keatons, who backed the Wanstead Playground project, said “there were many reasons we chose to back their project, to mention a few we were helping provide a fun play area for local children whilst also increasing the value of the neighbourhood where we sell and let property. We pledged some funds but we also provided some signs to help spread the word of their campaign.”

Little Bird Gin backed the Peckham Coal Line project because they’ve “lived in and worked in Peckham for over a decade and are always delighted to do their bit to help the neighbourhood and build the community.”

The combined energy of individuals and local businesses working together allows both groups to benefit from increased publicity and serves as a catalyst for more pledges from the wider community and increases the chance of success. Because each project follows the ‘all or nothing’ model, businesses know they will only be supporting projects that will actually be completed which diminishes their risk in getting involved.

For tips on how to approach businesses for a pledge check out our crowdfunding guides.

Businesses that back Spacehive projects regularly might be interested in getting in touch to find out how they can maximise their impact.

A video is by far the best way to get a feel for the emotions, motivations, and character of a project. It’s a demonstration of effort and a good predictor of success. Crowdfunding projects that have videos are generally 20-30% more likely to succeed than those without.

We know that making a video can be intimidating. Not many of us like being in front of a camera. We also know that making a video is a challenge worth taking on. It says you care enough about what you’re doing to put yourself out there. It’s a small risk with a big reward.

If you have computer access and a ready supply of enthusiasm, you’ve got all you need. Some videos are professionally made, but most videos are just someone telling their story straight into the camera. You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.

No matter how creative or rough-and-ready your video, make sure you:

  • Tell us who you are.
  • Tell us the story behind your project. Where’d you get the idea? What stage is it at? How are you feeling about it?
  • Talk about the benefits your project will bring.
  • Clearly and openly ask for people’s support, explaining what the funding is for.
  • Explain that if you don’t reach your goal, you’ll get nothing, and everyone will be sad.
  • Thank everyone!

Don’t be afraid to put your face in front of the camera and let people see who they’re giving money to. It makes a big difference to potential funders.

Finally, make sure your video is 100MB or less, formatted in MP4 extension and H.264 format. To change the format and extension you can use video editing softwares or video output codec. Some popular ones are MediaCoder (Windows) which you can download for free, iMovie (Mac) or After Effects (Adobe).

Top tip: If you’re shooting your video on your mobile phone, hold it horizontally so you get a nice wide shape instead of a tall skinny one.

Head to the Save Madeira Terrace project page to check out the amazing video they used for their campaign.

If you can’t find what you need in our FAQS please contact us here or tweet us @Spacehive.

Spacehive is here to help you raise cash to cover the costs of delivering your project. You outline these Costs upfront and before you begin fundraising, our independent verifiers Locality check to make sure everything is feasible and realistic.  

In-Kind Donations

When you tell us about your projects and the Costs involved you can also list some of the items that have already been donated and their equivalent value, such as tools, equipment, or skills that you would otherwise have had to pay for. We call these ‘in-kind donations’, because they are provided ahead of the campaign instead of pledges.

Make sure to factor in all those lovely people who have offered their time and any goods you may need when you’re creating your project. You’ll be asked by our verifiers to send confirmation of the goods/services that have been offered and they can then be included on your project page.

However, please note that to ensure transparency for all backers, once you’ve begun fundraising you cannot swap out Cost items for additional in-kind donations. You must raise the full target amount that you agreed upon and Locality verified at the start of the campaign.

Wish Lists

We do, however, offer the chance to complete a Wish List when you’re creating your project and this list can be used as a point of reference for locals to see what your project may need. On your Wish List can be the things that aren’t absolutely essential to get your project going but would be hugely helpful if they were offered along the way. As an example you could ask people to help you clear or paint your space in order to get your project off the ground once you’ve reached your target.

If you have any questions about in-kind donations, costs, or wish lists please get in touch!

Old Kent Road studios

While your project is live

During your crowdfunding campaign there are a few things you can do in order to garner support from those who may not come across your project online.

Organising an event is a great way to engage your community and reach new prospective backers, driving support for your project.

Once your event is planned and you’ve set a date be sure to let your backers know by posting it on your project page. To do this, just log into your Spacehive account and go to your project dashboard. On the left hand side underneath ‘Posts’, you’ll see ‘Events’. Click the yellow button that says ‘Add Event’ and you’ll be given the chance to add details such as the location and start time, as well as an eye catching image.

Save Madeira Terrace edit 2

You can also post press pieces on your project page, click here to learn how.

Approaching local and national press can be a great way to gather momentum for your crowdfunding campaign. People are more likely to back your project if they see exciting coverage from newspapers, magazines, bloggers, or other publications.

To post an article on your project page just log into your account and go to your project dashboard. On the left hand side underneath ‘Posts’, you’ll see ‘Press’. Press the yellow button that says ‘Add Press Coverage’ and you’ll be given the chance to add details such as the publication date and the journalist’s name, as well as a link to the article.

Save Madeira Terrace screenshot

Be sure to encourage your backers to share the article and spread the word. You can also post events on your project page, click here to learn how.

Your crowdfunding target fluctuates according to the transaction fees (PayPal transaction fees are 3.4% + 20p per pledge, whereas GoCardless charge a flat 0.5%).

Spacehive estimate your total transaction fees at the start of the campaign and add this onto the funding target. Spacehive over-estimate the fees so you’re likely to see the fees come down throughout your campaign, especially if you’re getting more pledges through GoCardless than PayPal, or if you’re have a series of large pledges.


Getting media coverage is a great way to build awareness and get more people pledging to your campaign but it’s not always the easiest to do. Follow these seven steps to write a press release, contact journalists and let the world know you’re a community crowdfunding hero.

  1. Pitch it real good

Running a crowdfunding campaign isn’t in itself newsworthy (we obviously think it’s pretty great though!), so it’s important to wow the media with your story instead. Is your project the first of its kind? Will it break records by being the biggest, oldest, longest, most superlative of projects? Find the angle that makes your project special and selling your story will get much, much easier.

For more guidance, check out our article on how to write a powerful press release here.

  1. Start local

Your story is immediately more relevant to people in the area (and importantly they’re the ones most likely to pledge to your campaign!) so start by contacting your local newspapers and radio stations first.

  1. Research relevant journalists and publications

Is your project helping the environment? Or creating jobs? Or making something beautiful, weird or giant that people will want to know about? Consider which publications would be most interested in covering your story and contact them first.

  1. Reach out to influencers, not just media.

Zoella is a YouTube celebrity with more than double the online following of the Financial Times. She might not be the best person to promote your project but it’s a good idea to think outside of mainstream media and make a list of local bloggers, tweeters and community influencers (whether the head of the local Mumsnet group or the landlord of the most popular pub in town) who could help promote your project to an even larger audience.

  1. The sooner the better

Contact journalists early on in your campaign so that there are more opportunities for them to cover your story and so that any subsequent press coverage can help you to raise awareness and funds for your campaign.

  1. Include high-resolution photos

A picture speaks a thousand words and can often sell your story better than your most powerful paragraphs. Oh and journalists always appreciate it when they don’t have to go finding appropriate images themselves. Fact.

  1. Reach out again every time you hit a campaign milestone

So they didn’t bite when you sent them the press release about your campaign launch? No worries. Get in touch again whenever you hit significant milestones – a crowdfunding campaign may not capture a journalist’s imagination but 100 or more local backers, celebrity supporters or significant donations may well do. Because if at first you don’t succeed, then do what the All Blacks rugby team would do… Try and try again.

And if you do manage to get your crowdfunding campaign in the press? Post the press piece on your project page!

Timing it right

As you’re adding value to the neighbourhood, local businesses will be keen to put their name to the cause. However, approaching them at the right time is essential to making sure that your efforts aren’t in vain! Businesses will only wish to back projects that already have a significant amount of backers, so make sure not to approach them prematurely. When the time is right, pop in and ask for a chat with the store manager ‘to hear their thoughts on a local community project you’re running’. If they’re not in, arrange a time to come back, or if that’s not possible ask for an email address/phone number.

Being prepared

When you meet them for the first time, make sure to take a carefully put together info pack.

info pack

Also, make sure to familiarise yourself with the the potential reasons that the local businesses you’re approaching would be interested in supporting you. Check out what these businesses said to get a better idea:

  1. Local estate agents, Keatons, who backed the Wanstead Playground project, said “there were many reasons we chose to back their project, to mention a few we were helping provide a fun play area for local children whilst also increasing the value of the neighbourhood where we sell and let property. We pledged some funds but we also provided some signs to help spread the word of their campaign.”
  2. Little Bird Gin backed the Peckham Coal Line project because they’ve “lived in and worked in Peckham for over a decade and are always delighted to do [their] bit to help the neighbourhood and build the community.”


Not sure what verification is?

From the moment you submit your project for verification, to the moment your project is delivered, you won’t be able to edit your project page (e.g. the description, costs, or payment details).

This is because your project, as it is packaged up for verification, is the idea that gets reviewed. Being able to edit your project post-verification would render the verification process futile.

You can however add or remove photos, post updates, and edit your profile information.

If there are any other changes (e.g. typos or event date changes) please email support@spacehive.com and we’ll endeavour to fix these for you.


In the event that circumstances change and you are no longer able to deliver your project please contact us as soon as possible and we will end your funding campaign, meaning none of your backers will be charged. We recommend you use the Update Tool to notify all of your backers before we end your campaign.

When we set your project back to Idea Stage you will still be able to access the names and email addresses of all your backers in the Your Crowd tab of your Dashboard, should you wish to try running the crowdfunding campaign again.

Regular communication helps to build trust and keep people engaged. There are many ways you can communicate with your backers:

  • Spacehive Update Tool; try to send an update every week or two with an image and maybe some social media post templates for them to copy, paste, and post.
  • Email; you can access the names and email addresses of all your backers in the Your Crowd tab in your Dashboard if you wish to send out personal thank yous.
  • Social media (Facebook, Twitter, Instagram, Pinterest, etc.);  use post scheduling tools Buffer/Hootsuite to ensure a steady stream of posts, and Canva to make interesting accompanying graphics. Consider posting short 10-sec videos of your backers explaining why they’re supporting the project.
  • Newsletters; use your own mailing lists as well as those of others to promote your campaign far and wide!
  • Events; re-spark your audience’s excitement with wine and pizza at a 50% event. Getting everyone together in one room is very powerful and will catalyse another wave of pledges.
  • Leaflets and posters; bright and colourful, help them to imagine what they’ll get if the campaign succeeds. Don’t forget to use your project link/URL!


After your project ends

A pledge is a promise that the backer will pay the project delivery manager if they hit their target. When a project hits its target Spacehive sends an email to all backers, informing them that their pledge will be taken in the next couple of days and reminding them to make sure they have sufficient funds available.

After this email, Spacehive will collect the pledges and endeavour to send them to the project delivery manager within 1-2 weeks. It’s very normal for a small percentage of pledges to fail during the collection. If a pledge fails Spacehive will send an email to the backer reminding them what the pledge is for and asking them to check that their GoCardless/PayPal account is set up to make the payment. Spacehive will attempt to re-collect the failed pledges twice more. Once 90% of the funds raised are collected Spacehive will then transfer the funds to the project creator.  Backers who cancel their pledge after the target is reached, or whose pledge fails three times will be emailed individually with instructions on how to pledge to the project creator outside of Spacehive. Please note, if Spacehive cannot collect enough pledges that they deem sufficient for project delivery (e.g. less than 90%), then all collected pledges will be refunded to the backers.

For funds received via PayPal you will receive several individual deposits from each of your backers in your PayPal account. PayPal will notify you when the deposits are made. Once you have received your funds you can extract them to your bank account.

For funds received via GoCardless you will receive a single deposit directly in your bank account. GoCardless will notify you when the deposit is made.

If a project creator has not verified their GoCardless/PayPal accounts then the funds transferal is delayed. In order to make sure your account is set up sufficiently to receive funds, please either log into your GoCardless/PayPal accounts or contact their respective customer support teams.

Yes. However, if it wasn’t successful the first time, it’s worth considering whether you need to adapt the idea or your crowdfunding plan before starting again. For example by reducing your costs, increasing its appeal/widening your audience, or improving your social media reach.

For backers

Funding Projects

You cannot amend the amount you’ve pledged directly through Spacehive.

However, you can cancel your pledge in your PayPal account or your bank account (GoCardless) in your pre-approved payments or direct debits, then you can go back onto Spacehive and re-pledge the amount you wish to give. You cannot cancel and re-pledge if the project has already come to the end of its campaign.

You can also top up your support to the project by simply pledging again!

To pledge to a project, just click the yellow “Back this project!” button on any project page. You will then be asked to enter your pledge amount and select if you want your pledge to be anonymous or not.

If you’re not logged into a Spacehive account you’ll be directed to log in or create an account. Spacehive require basic account info (name, email address, and password) so that we can contact you regarding your pledge if need be, and so that you can edit your email preferences. It’s a nice touch to also add a photo to put a face to the pledge.

After creating your Spacehive account you’ll be able to select your payment method. There will be (either or both, depending on project creator preferences) PayPal (debit or credit card) and GoCardless (bank account Direct Debit).

You will be asked to authorise the payment but will only be charged if, and only if, the project hits its funding target. If the project doesn’t succeed, you won’t be charged anything.


Yes. Just check the ‘Pledge anonymously’ box. This will hide your name but show the amount.

If you make an identified pledge then wish to make it anonymous, please email support@spacehive.com.


By pledging, you are committing to supporting that person’s project; cancelling that commitment is discouraged.

However if you have pledged the wrong amount, or pledged twice by accident you can cancel by:

GoCardless – go to your bank account and cancel the pre-approved direct debit

PayPal – navigate to your pre-authorised payments and cancel your pledge.

This will be updated on the project page on Spacehive.


To quickly and easily collect pledges for projects, Spacehive use two secure, widely used, external payment platforms, PayPal and GoCardless.

We strongly recommend pledging through these mediums. However if you can only pay via cheque or cash feel free to contact the project creator. If you create a Spacehive account and revisit their project page you’ll be able to send them an email by clicking ‘Ask me a question’.

Please note, if you pledge in cash/cheque this pledge might not be returned by the project creator if the fundraising target is not reached. If you pledge online, Spacehive only collect your pledge if and when the project hits its crowdfunding target.

You can do this by leaving them a message (in the comments box at the bottom of their project page), by tweeting them, or posting on their Facebook wall. Alternatively you can send them an email; just create a Spacehive account then revisit their page to click on ‘Ask me a question’.

Pop up Compost


When pledging through GoCardless the pre-authorisation is set up via Direct Debit, so although it is only a one off, it will appear to be the same as any other DD’s on your account and statement. You will only ever be charged once for your pledge, and only if the project succeeds in hitting its target.

If you are pledging from outside the UK please choose PayPal as your payment option.

This will allow you to pay from a non-UK bank account or credit and debit card linked to a PayPal account.

If you don’t already have a PayPal account you’ll be able to set one up, and link it to your bank account or card, at the same time as making your pledge – it’s quick and easy.

Please note, if PayPal isn’t a payment method offered on the payment screen please contact the project creator who may be able to set up PayPal so that you can pledge this way.


About Movements

Movements are communities of project creators and backers who come together to achieve a common goal – from transforming Hull and saving Lidos to creating new green spaces or fueling arts projects.

Want to start a Movement of your own? Consider becoming a partner.

For project creators:

  • Way of tapping into a engaged community of followers that are interested in projects like theirs
  • Discover funding and project support on offer – for example match-funding, media exposure, or volunteers

For people who are passionate about their local area:

  • Following a Movement lets you know about the exciting projects in the area, the new funding opportunities and the changes happening in your neighbourhood
  • A place where you can come together with the rest of the community – everyone from local people to businesses and councils – to make things happen

For supporters:

  • Offer cash, skills or stuff to support projects you care about
  • Maximise your impact by supporting projects alongside other businesses, councils, organisations and individuals

Discover Movements on Spacehive here.

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