Partnering for growth
The #MakeHull campaign that places local businessmen at the forefront of the transformation of Hull is part of a wider programme set up by FCC and KPMG on ‘Developing a Scalable Citizen-led Development Model for Cities’. Alongside the eleven #MakeHull Pioneers businesses in the area have been supporting the initiative in a variety of ways.
The Hull Daily Mail has been raising awareness of local project creators while Starbucks is advertising the campaign on their cups as well as hosting a blogger’s breakfast for Hull’s local influencers. Exterion Media, the company behind bus advertising in Hull is helping by promoting the campaign on taxi receipts handed out by local drivers while Hull City Football Club has included #MakeHull in their match day programme.