You may have read that The Line successfully reached its crowdfunding target on Friday 28th March 2015. What you won’t have read is the nail-biting rollercoaster that was the mad dash to the deadline. This campaign confirmed that there’s nothing like a deadline to focus the mind!
When crowdfunding, you only collect your funding if you reach your target. Megan Piper’s ‘The Line’ reached hers with only six hours to spare. It was a result so hair-raising it looked like a publicity stunt. The Line successfully crowdfunded close to £120,000 in the final week and £62,000 in its final fundraising day.
The campaign was announced in the press prior to securing any funding and from a standing start they had less than 8 weeks to raise over £140,000.