Updates: The secret to engaging your backers and increasing your pledges

If you have created a project on Spacehive, you might have noticed a blue box with the invitation to ‘Post an update’ on your project dashboard. You might even have given it a whirl once or twice before forgetting all about it. However the updates tool is a super smart way to build engagement throughout your campaign and also increase your pledges. Check out our quick guide to ‘updates’ below and learn how, when and why to use them.

Project Updates

What is the updates tool?

The updates tool allows you to post a message with links, images and videos to everyone who has liked, backed and followed your project. Updates appear both on your project timeline and in an email to your project’s supporters. You can see who your updates are going out to by checking out the ‘Your Crowd’ tab further down the page.

Why should I use it?

Updates keep your backers interested and involved in your project, encourage them to get their network to support you and might just motivate them to pledge a little more to your campaign. All pretty solid reasons to give updates a go. However the biggest reason to start using the updates tool is that projects receive 25% more pledges on average after sending out an update! Boom! That’s what we’re talking about.

What should I include in my updates?

You want to get your backers excited about your project and to make them feel like they’re part of your journey. With this in mind your updates could include any of the following;

  • Milestones – big donations, a significant number of backers (10, 20, 50, 100!) or notable supporters whether they’re the council, a local business or Jay-Z
  • Thank yous – take the time to thank your backers and recognise their contributions whether a £5 pledge, volunteering their time or a giant cheque
  • Events – meetings, fundraisers, pledge parties, if you’re going to be somewhere talking about your project then let your backers know and give them the opportunity to come meet you in person
  • Press – have you been featured in the newspaper, on the radio or TV or even in a local blog? Tell people! It adds to the legitimacy of your campaign, spreads awareness to new audiences and is a reason to get people to share your project links again, and again, and again!

The most important thing to include in all of your updates is a strong call-to-action asking people to a) pledge b) get other people to pledge or c) share the link to your project with the people that they know.

How often should I send out an update?

Every project is different but a good rule of thumb is to start off slowly and increase the number of updates as you increase the number of backers. At the beginning of you campaign, use the tool sparingly until you’ve got a critical mass of supporters. Towards the end of your campaign, the number of updates you post is likely to increase as you galvanise your support in the last few days to get your project over the line.

Updates should be used alongside social media outreach, emails, posters, leaflets and events to raise awareness, build support and ultimately get your project funded.

For more crowdfunding advice and support, we’re here to help – follow us on Twitter @Spacehive, explore our blog, join our monthly webinar or sign up to our weekly newsletter.

By |2019-01-02T15:59:50+00:00October 3rd, 2016|Crowdfunding Tips|

About the Author:

From teaching in the Tanzanian mountains to the digital universe of Spacehive, Aaron has stopped off in a few places along the way. After receiving an MA in Publishing from Oxford Brookes University, she worked for big internationals including Oxford University Press and the International Labour Organization, small but interesting types including Pambazuka Press and Internet Retailing Magazine before heading up the award-winning eSeller.net. Looking for her next big adventure she joined Spacehive as their Content Marketing Manager. Here she works the words whether describing the awesome potential of a civic crowdfunded future or outlining the many dazzling features of our grant-making software. She gets to meet the project creators and share their stories as well as working with our partners to ensure they have the material they need to make impact. Outside of work she mentors with The Girls’ Network, solves mysteries and once made jam from the blackberries in her garden of which she is inordinately proud.