Project creators use Spacehive to visually demonstrate the collection of community support for their idea. This is an amazing tool for businesses as they can see clearly which projects have the most community buy-in and where they can make the most impact.

Local estate agents, Keatons, who backed the Wanstead Playground project, said “there were many reasons we chose to back their project, to mention a few we were helping provide a fun play area for local children whilst also increasing the value of the neighbourhood where we sell and let property. We pledged some funds but we also provided some signs to help spread the word of their campaign.”

Little Bird Gin backed the Peckham Coal Line project because they’ve “lived in and worked in Peckham for over a decade and are always delighted to do their bit to help the neighbourhood and build the community.”

The combined energy of individuals and local businesses working together allows both groups to benefit from increased publicity and serves as a catalyst for more pledges from the wider community and increases the chance of success. Because each project follows the ‘all or nothing’ model, businesses know they will only be supporting projects that will actually be completed which diminishes their risk in getting involved.

For tips on how to approach businesses for a pledge check out our crowdfunding guides.

Businesses that back Spacehive projects regularly might be interested in getting in touch to find out how they can maximise their impact.