How do I communicate with my backers?

Regular communication helps to build trust and keep people engaged. There are many ways you can communicate with your backers:

  • Spacehive Update Tool; try to send an update every week or two with an image and maybe some social media post templates for them to copy, paste, and post.
  • Email; you can access the names and email addresses of all your backers in the Your Crowd tab in your Dashboard if you wish to send out personal thank yous.
  • Social media (Facebook, Twitter, Instagram, Pinterest, etc.);  use post scheduling tools Buffer/Hootsuite to ensure a steady stream of posts, and Canva to make interesting accompanying graphics. Consider posting short 10-sec videos of your backers explaining why they’re supporting the project.
  • Newsletters; use your own mailing lists as well as those of others to promote your campaign far and wide!
  • Events; re-spark your audience’s excitement with wine and pizza at a 50% event. Getting everyone together in one room is very powerful and will catalyse another wave of pledges.
  • Leaflets and posters; bright and colourful, help them to imagine what they’ll get if the campaign succeeds. Don’t forget to use your project link/URL!

 

By |2016-07-13T15:56:40+00:00June 6th, 2016|

About the Author:

From teaching in the Tanzanian mountains to the digital universe of Spacehive, Aaron has stopped off in a few places along the way. After receiving an MA in Publishing from Oxford Brookes University, she worked for big internationals including Oxford University Press and the International Labour Organization, small but interesting types including Pambazuka Press and Internet Retailing Magazine before heading up the award-winning eSeller.net. Looking for her next big adventure she joined Spacehive as their Content Marketing Manager. Here she works the words whether describing the awesome potential of a civic crowdfunded future or outlining the many dazzling features of our grant-making software. She gets to meet the project creators and share their stories as well as working with our partners to ensure they have the material they need to make impact. Outside of work she mentors with The Girls’ Network, solves mysteries and once made jam from the blackberries in her garden of which she is inordinately proud.