A video is by far the best way to get a feel for the emotions, motivations, and character of a project. It’s a demonstration of effort and a good predictor of success. Crowdfunding projects that have videos are generally 20-30% more likely to succeed than those without.

We know that making a video can be intimidating. Not many of us like being in front of a camera. We also know that making a video is a challenge worth taking on. It says you care enough about what you’re doing to put yourself out there. It’s a small risk with a big reward.

If you have computer access and a ready supply of enthusiasm, you’ve got all you need. Some videos are professionally made, but most videos are just someone telling their story straight into the camera. You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.

No matter how creative or rough-and-ready your video, make sure you:

  • Tell us who you are.
  • Tell us the story behind your project. Where’d you get the idea? What stage is it at? How are you feeling about it?
  • Talk about the benefits your project will bring.
  • Clearly and openly ask for people’s support, explaining what the funding is for.
  • Explain that if you don’t reach your goal, you’ll get nothing, and everyone will be sad.
  • Thank everyone!

Don’t be afraid to put your face in front of the camera and let people see who they’re giving money to. It makes a big difference to potential funders.

Finally, make sure your video is 100MB or less, formatted in MP4 extension and H.264 format. To change the format and extension you can use video editing softwares or video output codec. Some popular ones are MediaCoder (Windows) which you can download for free, iMovie (Mac) or After Effects (Adobe).

Top tip: If you’re shooting your video on your mobile phone, hold it horizontally so you get a nice wide shape instead of a tall skinny one.

Head to the Save Madeira Terrace project page to check out the amazing video they used for their campaign.