Your project page is the ultimate marketing tool to selling your project so make sure you take the time to fill in each section carefully.
Project title and url
Choose a project title that is short, simple and distinctive so that someone reading it will be able to understand quickly what your project is all about. Keep your url as short as possible as you’ll be using it to direct people to your page in all your communications materials.
Project image and video
A picture says a thousand words so make sure you have great visuals to capture the impact your project is going to make. This section also allows you to display your own video (follow our video guidelines later on in this chapter!).
Introduction (200 characters)
This project summary needs to capture your project idea in just a line or two. This is your elevator pitch so make sure you tell people who, what, when, where, why and how your project will be delivered.
Sounds great! Tell us more about it (1000 characters)
It could be argued that this is the most important section; if someone has read on this far they’re considering pledging so make it easy for them to be convinced by listing every reason why your project would have a positive impact for them and the local area. You are selling your community something, and this is your business proposal.
Top tip: Break your pitch into distinct paragraphs to make it easier for people to read and understand.
What do you need the money for?
Outline the five key activities that need funding to make the project happen. Keep your points short and use different action words to demonstrate the project plan (e.g. transform, pioneer, engage).
Why is it a great idea? (1000 characters)
Think about your target groups and why they would want the project; the broader you can make your audience the better! (e.g. children and their parents, local businesses, the council, senior citizens, grant bodies) You can also use this space to highlight the support you have to date, such as petitions, Facebook groups, grants etc.
Milestones
Outline a chronological list of your key project milestones, the actions you will complete to deliver the project, so as to give potential backers confidence that you are organised and well-researched, and therefore trustworthy to deliver the plan.
Your picture gallery
Accompany your description with bright and colourful images so people will get a sense of what the project is about. Use current images of the space, and if possible include drawings or impressions of what the space will look like once you deliver the project; help them visualise what they’re backing.
Crowdfunding can be challenging but we’re here to support you every step of they way. Download our complete guide to crowdfunding here to start planning your campaign and then sign up for one of our free workshops and webinars for expert advice and support.